Marketing and Profitability

Course Description

This course explores the principles of sports marketing, organizational efficiency, product placement, and the role of industry and larger economic trends as they influence an organization’s marketing and operations. Students will evaluate the role of the golf industry and its core areas of equipment, instruction, real estate, tourism, food and beverage, and hotel and resort management in business decision. Students will choose a core area of the golf industry and develop a marketing strategy that incorporates sales, product/service positioning, a SWOT analysis, and the typical budget of a model facility or business.

Learning Outcomes

  • Evaluate the marketing strategies of companies in golf industry’s core areas of equipment, instruction, real estate, tourism, food and beverage, and hotel and resort management.
  • Evaluate golf related marketing plans, especially in the areas of licensing, sponsorship and branding.
  • Evaluate organizational efficiency and how larger economic trends influence an organization’s operations and profitability.
  • Develop a strategic marketing plan for a golf facility, tournament, or related business that primarily focuses upon one of the core areas of equipment, instruction, real estate, tourism, food and beverage, or hotel and resort management.

Requirements

Students must develop a strategic marketing plan for a golf facility, tournament, or related business that primarily focuses upon one of the core areas of equipment, instruction, real estate, tourism, food and beverage, or hotel and resort management. The paper should be no less than 10 pages and include a literature review and reference section that incorporates major research findings in the field of study.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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College of Letters and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
College of Letters and Sciences
Rico M.
Class of 2014, Military Veteran