Overview of marketing in the entertainment industry, including analysis of studio blockbusters, independent films, network and syndicated Television, Internet, Transmedia and documentaries.
- Evaluate the intent, resources, creativity and impact of marketing campaigns in movies, TV shows, transmedia products and documentaries.
- Analyze constructs from the marketing of various media, as a tool to develop new campaigns for a show, program or franchise.
- Evaluate the roles of publicity, promotion and advertising in marketing media products.
- Create a proposal for a campaign that applies the elements of marketing to the sale, distribution and exploitation of a movie (script/finished film), TV show, transmedia product/franchise and/or documentary.
- Incorporate constructive criticism in the revision of the marketing campaign project for multiple platforms.
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