Campaign Program Evaluation
Course Description
Course covers communication campaign evaluation, before during and after the campaign period. Focuses on systematic qualitative, quantitative, and observational methods appropriate to guide campaign planning, make mid-course corrections to messages and media mix and to assess post-campaign effectiveness.
Learning Outcomes
- Evaluate effective communication campaigns by conducting summative research.
- Conduct research of measurement media metrics and media objectives, and implement in a forward-looking plan.
- Establish the return-on-investment and/or break-even analysis and effectiveness of communications programs.
- Compare measurement and evaluation plans for traditional and new media.
Prerequisites
Why Choose National University?
We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 185,000 alumni worldwide.
Four-Week Courses
Focus on one subject at a time — one month at a time — and finish your degree faster.
75+ Degree Programs
Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.
On Campus or Online
Study when and where it’s convenient for you with evening, weekend, and 100% online classes.
Year-Round Enrollment
Apply or transfer any time. Classes start monthly, and applications are accepted year round.
20+ Locations
Attend class and learn onsite at one of over 20 locations in California.
Military Friendly
As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.
College of Letters and Sciences
“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”College of Letters and Sciences
