Strategic Writing

Course Description

Teaches strategic writing and presentation for traditional and new media platforms. Provides students practice in creating content that meets organizational objectives, and in applying communication theory and persuasion techniques. Learners develop content for advertising, PR, and corporate communications.

Learning Outcomes

  • Create written content at the near-professional or professional level.
  • Apply ideas in a purposeful and cohesive way.
  • Apply nonverbal and verbal communication effectively in developing content.
  • Understand the needs of audiences, and tailor presentations to audience needs.
  • Develop convincing arguments through reason and research.
  • Apply research, organizational goals, and writing skills to the preparation of written content.
  • Present written work effectively.

Prerequisites

Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

Four-Week Classes

Focus on one subject at a time — one month at a time — and finish your degree faster.

100+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Campus Locations

Attend class onsite at one of over 20 campus locations across California or in Nevada.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

College of Letters and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
College of Letters and Sciences
Rico M.
Class of 2014, Military Veteran