Integrated Marketing Comm Course

Course Description

IMC allows organizations to plan and implement unified communication campaigns using traditional and new media. They can use these multiple media platforms to reach multiple audiences and publics, leveraging their assets to develop more efficient and effective efforts. Through case analysis, students learn how leading organizations use the principles of IMC. Hands-on projects give learners the experience and confidence they need in the workplace.

Learning Outcomes

  • Describe and explain Integrated Marketing Communication (IMC) guiding principles.
  • Report on case studies of IMC campaigns.
  • Identify the research needed to plan, implement, and evaluate IMC efforts.
  • Apply IMC principles in preparing an IMC plan.
  • Apply oral communication and technology in skills in presenting an IMC plan.
  • Identify organizational challenges to IMC campaigns.
  • Identify elements of a strategic communications plan.

Prerequisites

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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College of Letters and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
College of Letters and Sciences
Rico M.
Class of 2014, Military Veteran