Introduces learners to the principles, functions, and practices of social influence. Examines how to influence others’ attitudes, beliefs, opinions, values, and behaviors through communication. Explores scientifically established principles of persuasion that are used in contemporary media.
- Analyze persuasion concepts and terms.
- Compare approaches of alternative theories to the persuasion process.
- Compare the approaches of theories to social influence.
- Analyze the role of communication settings and levels in the persuasion process.
- Compare persuasion techniques used in interpersonal settings.
- Analyze media messages in terms of their persuasive strategies.
- Apply ethical guidelines to persuasive communication messages and campaigns.
Why Choose National University?
We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 170,000 alumni worldwide.
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College of Letters and Sciences
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