Dr. Ramon Corona

Education:

– Electronic Engineer, Universidad de Guadalajara, 1976
– MBA, National University, 1984
– Ph.D in Education Sciences (with honors), Universidad Iberoamericana Tijuana, Mexico, 2000
– AACSB Post-Doctoral degree in Marketing, Tulane University (New Orleans), 2009

Professional experience:

– Training at Pirelli International in Milan, Livorno, Naples and Bari (Italy), as well as in Southampton (England), Barcelona (Spain), Lyon (France). 1980-1981
– President and CEO, Pacific Steel (USA), 1983-1985
– President and CEO, American COINSA Inc, (USA), 1985-1987
– Marketing Director, Club Merchandising Inc (a division of Price Club, now Costco), 1998-1990
– President, Baja Celular (Mexico), 1991-1993
– President, International Learning Group, own Consulting firm, 2000 to date

Teaching experience:

Adjunct Faculty at National University from 2000 to 2004
Fulltime Professor at National University since 2000 at School of Business, teaching International Business, Strategy and Marketing courses
– Guest Professor at Tulane University for Post-doctorate degree in Marketing, 2010
– Guest Professor at UABC Tijuana in their Doctor in Business Administration program, 2008-2010
– Guest professor at several universities in Mexico and South America including ITESM (EGADE), UNIVA (Guadalajara), Universidad de Guadalajara (UDG), CEIPA (Medellin, Colombia), UABC Tijuana, etc.

Research:
Numerous presentations at peer-reviewed academic conferences in various countries, as well as over a dozen published papers in peer-reviewed journals, with topics in business and online education.

Others:
Key-note speaker at several commencement ceremonies, including Xochicalco and UNIVER universities (Mexico), as well as in other events and institutions.
Fluent in Spanish, English, Italian and basic French

Publications

  • Corona, Ramon; Mccabe, Marybeth; And Silverstone, Susan. (2016). "Best Practices in Marketing Education: Undergraduate Marketing Programs at National University". Business Education and Accreditation Journal. 8(1): .
  • Mccabe, Marybeth And Corona, Ramon. (2016). "An Empirical Examination of Facebook use by Hispanics and non-Hispanics". Global Journal of Business Research, 10(3): .
  • Corona, R.. (2014). "A Comparative Analysis of Major US Retailers Based on Enterprise Marketing Efficiency". Global Journal of Business Research, 8(4): .
  • Corona, R.. (2013). A Study of Sustainable Behaviors among California Hispanics regarding Transportation. 4: 21-28.
  • Corona, R.. (2012). Sustainability for Hispanics in California: Do they really care?. 7: 103-112.
  • Corona, R.. (2011). Marketing to Hispanics: Eco-friendly Behavior Patterns. 10: 45-53.
  • Corona, R.. (2010). Market Diversification Strategy Of A Global National Oil Company In Latin America: The Case Of Pdvsa Under Chavez. 1(2): .
  • Corona, R.. (2008). Analysis of student's feedback regarding the role of the Instructor in an online course. 1: 5-20.
  • Corona, R.. (2007). Education without Boundaries: Strengthening Higher Education Partnerships via Online and iLinc Technology. 20: 15-18.
  • Altamirano, Nelson And Corona, Ramon. (n.d.). "Is the Treasure Hunt Strategy Working for Costco?". International Journal of Management and Marketing, 3(3): 83-93.
  • Corona, Ramon And Mccabe, Mary Beth. (n.d.). "Acculturation in Marketing to Latinos in the US". Journal of Business and Economics Research, 9(9): 67-70.

Presentations

  • Corona, R. (2012-05-01). Is Costco Better than Walmart? A Comparative Analysis Based on Enterprise Marketing Efficiency. Paper presented at the , San Jose, Costa Rica.
  • Corona, R. (2010-01-01). Is The Treasure Hunt Strategy Working For Costco?. Paper presented at the , Hawaii.
  • Corona, R. (2009-05-01). Costco-Addiction: Having Seasonal and Specialty Items Increases Purchasing Frequency. Paper presented at the , San Jose, Costa Rica.
  • Corona, R. (2008-10-01). Evaluating the Marketing Diversification Strategy of a Global National Oil Company in Latin America: PDVSA Under Chavez. Paper presented at the , Newport Beach, CA.
  • Corona, R. (2008-09-01). Cultural Consideration In Marketing to Latinos. Paper presented at the , San Diego, CA.
  • Corona, R. (2006-07-01). The Cultural Implications of Online Learning: An Approach for Hispanic Students. Paper presented at the , Prato, Italy.
  • Corona, R. (2006-02-01). The Impact of effective online teaching strategies for graduate business courses. Paper presented at the , Las Vegas, NV.
  • Corona, R. (2005-06-01). Values and Profitability: A future requirement for Global Business development. Paper presented at the , Las Vegas, NV.
  • Corona, R. (2005-06-01). Online Teaching Strategies for Business Courses in a Global Environment. Paper presented at the , Las Vegas, NV.
  • Corona, R. (2005-02-01). The Role of the Instructor as an imperative factor in Online Education. Paper presented at the , Las Vegas, NV.
Dr. Ramon Corona

Contact Information

Dr. Ramon Corona

College: College of Professional Studies

Department: Marketing and Management

rcorona@nu.edu

(858) 642-8427

Torrey Pines South Campus

Education

Universidad Iberoamericana - PHD - Educational Sciences