Dr. Mohammed Nadeem

Dr. Nadeem is a Fulbright Scholar, a Distinguished Professor of Marketing and an expert in executive education programs. Professor Nadeem is intellectually curious about managerially relevant problems with rigorous training in marketing thrives in the classroom.

Professor Nadeem believes in an entrepreneurial mindset & preparing leaders to contribute lasting value to all types of organizations, in all sectors & wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem is an experienced leader who is passionate about the intersection of technology & civic engagement. He is interested in Marketing/Sales for growing a high-performing team that is helping to build, launches & scale products.

Dr. Nadeem brings not only the academic distinction but also his training, expertise in Consumer Behavior and Online Reviews & commitment that demonstrates a passion for leadership, and community involvement. Dr. Nadeem’s research has won several awards including the President’s Distinguished Teaching Award, Distinguished Scholarship Award, prestigious Professoriate award & several Best Research Paper Awards. Dr.Nadeem holds Ph.D. (Business) from UIU, Cincinnati, Ohio & PDP (Marketing) from Harvard University, Cambridge, MA & a Professional Coursework from Stanford University. He is a US Citizen & lives with his family in Santa Clara, CA.

Ph.D. Thesis External Evaluator/Examiner:
1. Visvesvaraya Technological University, India [http://vtu.ac.in/]
2. Bharathiar University, India [http://www.b-u.ac.in/]
3. Mangalore University, India [https://mangaloreuniversity.ac.in/]

Publications

  • Nadeem, M. M.. (2018). UBERIZATION OF CUSTOMER NEEDS WITH DATA ANALYTICS: HOW MARKETING STRATEGY LIFTS PRODUCTS INNOVATION?. British Journal of Marketing Studies, 6(6): 40-58.
  • Nadeem, M. M.. (2017). Bitcoin's "Pygmalion Effect": Social Entrepreneurs are a bit-curious in marketing a special kind of property!. International Journal of Academic Research in Business and Social Sciences, 7(1): 809-820.
  • Nadeem, M., Woszczyna, K. S.. (2016). Multi-level Approach to the "Social Marketing" Context for Innovation: Impact on Organizational Relationships. International Journal of Marketing Studies, 8(2): 24-37.
  • Nadeem, M. M.. (2015). Employee's (Happy) Branding Corporates `Social Reputation: Can You Put a Price on That?. International Journal of Marketing Studies, 7(6): 116-129.
  • Nadeem, M. M.. (2015). Customer Loyalty at Any Cost: Why Is SM Poorly Integrated with Marketing Strategy?. International Journal of Academic Research in Business and Social Sciences, 59(2): 78-97.
  • Nadeem, M. M.. (2015). Chief Marketing "Analytics or Digital" Officer [CMO]: Is the "Big Data" Alone Adequate for Firm's Customer Retention & Return on Investment?. British Journal of Marketing Studies, 3(8): 17-33.
  • Nadeem, M. M.. (2015). Customer Loyalty At Any Cost: Why Is Social Media Poorly Integrated With Marketing Strategy?. International Journal of Academic Research in Business and Social Sciences, 5(2): 78-97.
  • Nadeem, M. M.. (2013). Emerging Markets: Maximize Shareholder Value or Corporate Sustainability?. 3(5): 91-107.
  • Nadeem, M. M.. (2009). Purchasing Equals Happiness Equals Giving: How do you plan to spend your weekend?. 15(1): .
  • Nadeem, M. M.. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. 44-49.
  • Nadeem, M. M.. (2007). Customer-Choice in Globalize e-Marketing: Why Crafting and Executing Ethics Matters for Trusted Online Transactions. 113-121.
  • Nadeem, M. M.. (2007). Post-Purchase Dissonance: The Wisdom of the Repeat Purchases. 183-193.
  • Nadeem, M. M.. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. 44-50.
  • Nadeem, M. M.. (2006). How E-Business Leadership Results in Customer Satisfaction, and Customer Lifetime Value. 218-224.
  • Nadeem, M. M.. (2006). Leadership in Customer Retention Resulting in Competitive Advantage in the E-Business Market. 68-76.
  • Nadeem, M. M.. (2006). Knowledge Management and Customer Leadership: Revolutionizing E-Business Marketing Excellence. 80.

Presentations

  • Nadeem, M. (2014). Case Method Worshop. Conference presented at the Qassim University, Saudi Arabia.
  • Nadeem, M. (2013). Marketing Strategy Seminar – "High Performance Telecom". Seminar presented at the , Saudi Arabia.
  • Nadeem, M. (2013). US Fulbright Specialist, Business Administration (Marketing). Conference presented at the College of Business Administration, Jazan University, Saudi Arabia.
  • Nadeem, M. (2013). Do stakeholders play a role in disciplining firms in emerging markets?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2013). Face Time: Teaching with Social Media in the Marketing Classroom. Paper presented at the , Riyadh, Saudi Arabia.
  • Nadeem, M. (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2012). Returning Customer: Was that a planned purchase?. Paper presented at the Skyline University College, Sharjah, UAE.
  • Nadeem, M. (2009). Managing Brand Relationships: Should Board Rooms Listen to Consumer Choices?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2008). Influence of Public Policy on Governance: Is there a Role for Shareholders as Stakeholders?. Paper presented at the , Honolulu, HI.
  • Nadeem, M. (2007). The Impact of E-Business on Branding: A Customization and Personalization Perspective. Paper presented at the , Nacogdoches, Texas.
  • Nadeem, M. (2005). Maximizing ROI in a Global Market: Chief Knowledge Officer (CKO) adding value by connecting People, Processes, and Technology. Paper presented at the , Dubai, United Arab Emirates.
  • Nadeem, M. (2005). Brand Halal: Foods for US—Is Co-Branding a way to go?. Paper presented at the , Dubai, United Arab Emirates.
Dr. Mohammed Nadeem

Contact Information

Dr. Mohammed Nadeem

College: College of Professional Studies

Department: Marketing and Management

Academic Program Director: Master of Science in Marketing

mnadeem@nu.edu

(408) 236-1150

San Jose Campus

Education

The Union Institute and Univ - PHD - eBusiness Management