Dr. Mary Beth McCabe

As National University’s Academic Program Director for Marketing since 2010, she brings 25 years of hands on experience in television and digital advertising plus business ownership to the School of Business and Management. Dr. McCabe has been an executive in the San Diego business community since 1982, when she was hired by KUSI-TV and prior to that, in Chicago at WCIU-TV. Her business clients range from Fortune 100 firms to family run enterprises across many industries. Her academic degrees are from Alliant University (DBA, Marketing), DePaul University (MBA, Marketing) and University of Dayton (BA, Communications). She has been part of the marketing faculty at UCSD Extension, San Diego State University, and the University of San Diego. She received the Lifetime Achievement Award for Hispanic Marketing from SDX (San Diego Ad Club). She is co-author of Mobile Marketing Essentials and the author of The World’s First Guide to Independent Travel. She lives in San Diego, and volunteers with American Marketing Association, MIT Enterprise Forum and several community groups. Dr. McCabe received the 2018 National University Presidential Award for Online Course Development.

Honors and Awards

  • 2018, President's Award for Online Content Development
  • 2017, Veteran's Success Faculty Award
  • 2016, Student Success Faculty Award
  • 2014, President's Professiorate Award
  • 2014, Student Success Faculty Award

Publications

  • Mccabe, M. Becker, M.. (2019). Privacy is the New Luxury Good. Humanistic Values from the Academic Community.
  • McCabe, M.. (2019). ). Intersections in Marketing Practice and Marketing Education: Bridging the Gaps. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. 117-142.
  • Mccabe, M. Weaver, R.. (2018). Social Media Marketing Strategies for Education Programs. Global Journal of Business Research, 12(2): 53-62.
  • McCabe, M.. (2018). Tesla: Accelerating to Market.
  • McCabe, M.. (2017). Social Media Marketing Strategies for Career Advancement: An Analysis of Linkedin. 29(1): 85-99.
  • Mccabe, M. Weaver, R.. (2017). Marketing Effectiveness of Educational Services on Websites. Business Education & Accreditation, 10(1): 49-58.
  • Mccabe, M. Silverstone, S.. (2016). Marketing Best Practices in Education. 8(1): 71-88.
  • Mccabe, M. Corona, R.. (2016). An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics. 10(3): 85-92.
  • McCabe, M.. (2014). U.S. Hispanics Go Mobile: Adoption And Marketing Engagement Trends. 8(2): .
  • Mccabe, M. Corona, R. Weaver, R.. (2013). A Study of Sustainable Behaviors among California Hispanics regarding Transportation. 4(2): 21-28.
  • Mccabe, M. Corona, R. Weaver, R.. (2012). Sustainability for Hispanics in California: Do they really care?. 7(2): 103-112.
  • Mccabe, M. Corona, R.. (2011). Acculturation in Marketing to Latinos in the US. 9(9): 67-70.
  • Mccabe, M. Corona, R.. (2011). Marketing to Hispanics: eco-friendly behavior patterns. 10(9): 45-53.
  • McCabe, M.. (1993). The World's First Guide to Independent Travel. Guidebook for solo travelers globally.

Presentations

  • McCabe, M. (2019). Weaver, R., & McCabe, M. (2019). Adapting Marketing to the Mobile Environment, Institute for Business & Finance Research. Las Vegas, NV. Paper presented at the .
  • McCabe, M. (2019). McCabe, M & Weaver, R. (2019). Mobile Marketing Strategies Create Value. Presentation at Thrive Organization, Taipei, Taiwan. Jan 6. Paper presented at the .
  • McCabe, M. (2019). Weaver, R. & McCabe, M. Adapting Marketing to the Mobile Environment. Conference presented at the Institute for Business & Finance Research, Las Vegas, Nevada.
  • McCabe, M. (2018). McCabe, M. (2018). Privacy Needs to Be Personal. Keynote, IACBE District Meeting, La Jolla, CA. Paper presented at the .
  • McCabe, M. (2018). Six Secrets of Really Good Marketing. Speech presented at the Ethos Veterinarian Symposium, University of San Diego.
  • McCabe, M. (2018). McCabe, M. & Weaver, R. Digital Marketing Strategies for Educational Programs,. Conference presented at the Institute for Business & Finance Research, Kona, Hawaii.
  • McCabe, M. (2018). McCabe, M. & Weaver, R. Social Media Marketing Strategies for Education Programs. Conference presented at the Institute for Business & Finance Research, Kona, Hawaii.
  • McCabe, M. (2017). McCabe, M. (2017). Social Media Strategies for Career Advancement: Veteran Success using Linkedin. Veteran Center. San Diego, CA. Nov 11. Paper presented at the .
  • McCabe, M. (2017). The Connected Marketer. Speech presented at the , San Francisco, CA.
  • McCabe, M. (2016). Best Practices for Programmatic Marketing. Speech presented at the Data & Marketing Assocation, Los Angeles, CA.
  • McCabe, M. (2016). The Connected Marketer. Speech presented at the Data & Marketing Association, Los Angeles, CA.
  • McCabe, M. (2016). McCabe, M. & Corona, R. (2016). Do Hispanics in the US Use Facebook the Same as Non-Hispanics? Institute for Business & Finance Research, San Jose, Costa Rica. Best in Session and Outstanding Research. Paper presented at the .
  • McCabe, M. (2016). McCabe, M & Corona, R. Do Hispanics in the US Use Facebook the Same as Non-Hispanics?. Conference presented at the Institute for Business & Finance Research, San Jose, Costa Rica.
  • McCabe, M. (2016). Hire Me: Social Media Strategies for Career Advancement. Speech presented at the San Diego Press Club and the National Association of Television Arts and Science, San Diego, CA.
  • McCabe, M. (2016). Social Media Strategies For Career Progression, The Social Media Job Search Cycle and Model. Conference presented at the ASBBS, Las Vegas, Nevada.
  • McCabe, M. (2016). McCabe, M. (2016). Social Media Strategies For Career Progression, The Social Media Job Search Cycle and Model, ASBBS Conference, Las Vegas, NV. Paper presented at the .
  • McCabe, M. (2015). McCabe, M. (2015). Hire Me: Student Strategies for Being Recruited Through Social Media. Marketing EDGE Academic Conference, Boston, MA. Paper presented at the .
  • McCabe, M. (2015). Case study: solar marketing. Speech presented at the Data & Marketing Association, Boston, MA.
  • McCabe, M. (2015). McCabe, M. & Altamirano, N. (2015). Knowledge Retention, BBA and Marketing: Top Universities vs. National University, La Jolla, CA. Paper presented at the .
  • McCabe, M. (2015). McCabe, M. (2015). Improving Job Prospects Using Social Media, Social Media Workshop, Los Angeles, CA. Paper presented at the .
  • McCabe, M. (2015). McCabe, M. & Corona, R. (2015). Marketing Best Practices in Education. International Conference on Innovation, Management and Industrial Engineering, Sapporo, Japan. Paper presented at the .
  • McCabe, M. (2015). McCabe, M., Corona, C. ). Best Practices in Marketing Education: Undergraduate Marketing Programs at National University. Conference presented at the ICMLM, Sapporo, Japan.
  • McCabe, M. (2015). Results that Matter: What to measure? How to Report. Speech presented at the American Marketing Association 17th Annual Cause Conference, San Diego, CA.
  • McCabe, M. (2014). Corona, R, McCabe, M. An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace: A Case Study. Conference presented at the American Society of Business and Behavioral Sciences, Paris, France.
  • McCabe, M. (2014). Entrepreneurship is Alive: Student Pitchfest draws interest from technology business students. Conference presented at the Annual Conference, IACBE.
  • McCabe, M. (2014). Hispanic Marketing: Case Studies and Mobile Engagement. Speech presented at the American Marketing Assocation, San Diego, CA.
  • McCabe, M. (2013). Altamirano, N., McCabe, M. & Silverstone, S. (2013). Format and Content in Course Shells: A Holistic and Dynamic Approach. National University Spring Symposium. Paper presented at the .
  • McCabe, M. (2013). Altamirano, N., McCabe, M, (2013). Raising Classroom Engagement and Interactivity: Experts on PowerPoint-less and Gamification. National University Spring Symposium. Paper presented at the .
  • McCabe, M. (2013). A Study of Sustainable Behaviors Among California Hispanics Regarding Transportation. Speech presented at the DBA Colloquium, Alliant International Uni.
  • McCabe, M. (2013). McCabe M., Corona R. & Weaver, R. A Study of Sustainable Behaviors among California Hispanics Regarding Transportation. Conference presented at the International Business and Finance Research, Las Vegas, Nevada.
  • McCabe, M. (2012). McCabe, M. (2013). Mobile Marketing for Hispanics, University Fall Research Conference. Paper presented at the .
  • McCabe, M. (2012). McCabe, M., Corona, R. & Weaver, R., (2012). Adoption Rates of Renewable Energy and Activities Among Hispanics. National University Fall Research Conference. Paper presented at the .
  • McCabe, M. (2012). McCabe M., Corona R. and Weaver, R. Sustainability for Hispanics in California. Do they really care?. Conference presented at the Costa Rica Global Conference on Business and Finance, San Jose, Costa Rica.
  • McCabe, M. (2012). McCabe M., Corona R. & Weaver, R. Hispanics and their Solar Energy Adoption Patterns. Conference presented at the World Renewable Energy Forum, Denver, Colorado.
  • McCabe, M. (2011). Basics of Social Media as a Marketing Tool. Speech presented at the National Association of Television Arts and Sciences, Pacific Southwest Chapter.
  • McCabe, M. (2011). Social Media for Small Business. Speech presented at the Making It Institute, San Diego, CA.
  • McCabe, M. (2011). Marketing to the blue collar Hispanic Male. Speech presented at the Marketing 360 Retail Conference, La Jolla, CA.
  • McCabe, M. (2011). Creativity in Ad Agencies. Speech presented at the American Marketing Association, San Diego.
  • McCabe, M. (2011). McCabe M., Corona, R. Marketing to Hispanics: Eco-friendly Behavior Patterns. Conference presented at the European Academic Conference, Barcelona, Spain.
  • McCabe, M. (2011). Corona, R. & McCabe, M. Acculturation in Marketing to Latinos in the US. Conference presented at the European Academic Conference, Barcelona, Spain.

Contact Information

Dr. Mary Beth McCabe

College: College of Professional Studies

Department: Marketing and Management

Academic Program Director: Master of Science in Marketing

mmccabe@nu.edu

(858) 642-8412

Torrey Pines South Campus

Education

Alliant International Univ - DBA - Business Administration