Marketing Project

Course Description

A synthesis of the marketing knowledge gained in the undergraduate program as expressed through a professional research- or internship experience-based writing project overseen by a faculty member. Grading is S/U.

Learning Outcomes

  • Apply appropriate marketing concepts in a given research- or internship-based experience.
  • Apply relevant marketing theory in a given research- or internship-based experience.
  • Describe any relevant global or cultural issues that arose from the given research- or internship-based experience.
  • Explain the observed impact of ethics in the given research- or internship-based experience.
  • Demonstrate the ability to write concisely, clearly, and comprehensively on given topics using proper APA format.
  • Demonstrate the ability to present ideas orally.
  • Utilize library and web-based information sources in support of course activities.
  • Perform agreed research/internship project per faculty guidance.


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We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

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School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
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