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Course Description

A synthesis of the marketing knowledge gained in the undergraduate program as expressed through a professional research- or internship experience-based writing project overseen by a faculty member. Grading is S/U.

Learning Outcomes

Apply appropriate marketing concepts in a given research- or internship-based experience.
Apply relevant marketing theory in a given research- or internship-based experience.
Describe any relevant global or cultural issues that arose from the given research- or internship-based experience.
Explain the observed impact of ethics in the given research- or internship-based experience.
Demonstrate the ability to write concisely, clearly, and comprehensively on given topics using proper APA format.
Demonstrate the ability to present ideas orally.
Utilize library and web-based information sources in support of course activities.
Perform agreed research/internship project per faculty guidance.

Prerequisites

MKT302A

Four-Week Classes

Focus on one subject at a time — one month at a time — and finish your degree faster.

100+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Campus Locations

Attend class onsite at one of over 20 campus locations across California or in Nevada.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
— Dr. Alfred Ntoko Dean, School of Business and Management

School of Business and Management