e-Marketing

Course Description

An introduction to the interactive methods of marketing using a digital platform including social media, web-based and advanced global marketing techniques.

Learning Outcomes

• Discuss the impact of the Internet on direct marketing.
• Identify with the key elements of an effective direct mail campaign for a segmented population.
• Describe the role of telemarketing in direct marketing.
• Design and implement a direct marketing campaign.
• Identify the current legal and ethical standards related to the practice of direct marketing domestically and globally.
• Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
• Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.
• Explain how electronic marketing affects the elements of the marketing mix, i.e. product, place, price and promotion.
• Discover how businesses create and use customer relationships to determine value through electronic marketing.

Prerequisites

• MKT302A