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Course Description

An introduction to the interactive methods of marketing using a digital platform including social media, web-based and advanced global marketing techniques.

Learning Outcomes

Discuss the impact of the Internet on direct marketing.
Identify with the key elements of an effective direct mail campaign for a segmented population.
Describe the role of telemarketing in direct marketing.
Design and implement a direct marketing campaign.
Identify the current legal and ethical standards related to the practice of direct marketing domestically and globally.
Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.
Explain how electronic marketing affects the elements of the marketing mix, i.e. product, place, price and promotion.
Discover how businesses create and use customer relationships to determine value through electronic marketing.

Prerequisites

MKT302A

Four-Week Classes

Focus on one subject at a time — one month at a time — and finish your degree faster.

100+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Campus Locations

Attend class onsite at one of over 20 campus locations across California or in Nevada.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
— Dr. Alfred Ntoko Dean, School of Business and Management

School of Business and Management

e-Marketing