The Business of Screenwriting

Course Description

This seminar explores the business side of film, TV and/or Transmedia writing and provides an in person experience. Professionals from the entertainment business such as screen and television writers, IP developers, development executives, producers, marketing strategists, agents and managers, studios, guilds and other entities integral to the entertainment industry deconstruct how they choose projects and engage in the business of Hollywood.

Learning Outcomes

  • Analyze and deconstruct how various studios and/or production entities determine what projects they are looking for based on market trends and company vision.
  • Evaluate the process of film marketing and how it related to the film and TV business.
  • Interact with development executives, producers and other industry professionals in order to ‘reality check’ researched assumptions about many various aspects of the film/TV business.
  • Develop acumen in creating and presenting pitches.



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We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 165,000 alumni worldwide.

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.