Health Promotion Strategies

Course Description

Investigation and evaluation of strategies implemented to promote health in communities. Emphasis on community organization, coalition building, curriculum development, communication theory and technology, social marketing, mass media and ecological models. Critical analysis of interventions that implement each strategy through systematic analysis of public health literature.

Learning Outcomes

  • Identify and differentiate among: Community Organization, Theories of Organizational Change, Communication Theory, Social Marketing and Ecological Models.
  • Explain and apply the constructs of each model to contemporary health behaviors.
  • Compare and contrast the utility of each model in explaining the influences on health behaviors for communities.
  • Explain behavioral determinants of health status.
  • Describe various health promotion programs, their objectives and content.
  • Illustrate how health promotion programs are implemented in a variety of settings, such as corporate, hospital, schools and community.
  • Differentiate between environmental and behavioral strategies used to promote health.
  • Evaluate the utility and efficacy of various strategies employed to promote one particular health behavior change.


Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 200,000 alumni worldwide.

Four-Week Courses

Focus on one subject at a time — one month at a time — and finish your degree faster.

75+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Locations

Attend class and learn onsite at one of over 20 locations in California.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

National University
Chat Options