Health Policy, Planning and Evaluation

Course Description

Means for influencing social environments and public policy affecting public well being. Reaching identified target audiences through a variety of strategies examined. Successful communications and advocacy campaigns reviewed.

Learning Outcomes

  • Define concepts of communications and advocacy as they apply to public health.
  • Describe the field of public health communications and advocacy.
  • Distinguish between levels of commercial and social marketing, persuasive and propaganda communications, lobbying and advocacy.
  • Evaluate major health challenges that can be favorably affected through communications and advocacy campaigns.
  • Explain the range of strategies and techniques useful to communications and advocacy campaigns.
  • Assess the interactions and interdependence of social and health systems influencing the initiation and successes of communications and advocacy campaigns.


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