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Areas of Study

HCA624 Healthcare Planning & Marketing

Lead Faculty: Dr. Alan C. Henderson

Course Description

Strategic planning for healthcare organizations based on the analyses of secondary quantitative and qualitative data about technological, social, political, regulatory, and competative aspects of the healthcare market. Marketing prinicples and tools for the development of a healthcare organization marketing plan.

Course Information

Breadcrumb Trail

  1. Home
  2. Our Programs
  3. School of Health and Human Services
  4. Community Health
  5. Courses
  6. HCA624

National University is an affiliate of the National University System.