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Areas of Study

HCA406 Healthcare Planning & Marketing

Lead Faculty: Dr. Alan C. Henderson

Course Description

Development of marketing and planning strategies in healthcare organizations. Methods for marketing plans including pricing, communication, distribution channels, and service design. Planning methods from needs assessment through program design.

Prerequisite

COH 100, 150, 310, 315, 320, 321, ACC 201/202

Course Information

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  2. Our Programs
  3. School of Health and Human Services
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  6. HCA406

National University is an affiliate of the National University System.