HCA406 Intro to HA Planning/Marketing
Lead Faculty: Dr. Suzanne Evans
Course Description
Development of marketing and planning strategies in healthcare organizations. Methods for marketing plans including pricing, communication, distribution channels, and service design. Planning methods from needs assessment through program design.
Learning Outcomes
- Describe planning processes, including environments, needs, competitors, strengths, weaknesses, and opportunities.
- Develop and evaluate strategic alternatives for health care organizations.
- Explain the purposes and steps involved in a marketing audit of an organization.
- Illustrate strategic planning used to develop healthcare organizations.
- Compare strategic and tactical aspects of healthcare planning.
- Outline marketing processes used in a variety of healthcare organizations.
- Identify methods to address salient health care industry trends useful for strategic planning.
