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MKT654 Adv Social Media for MKT

Lead Faculty: Dr. Mary Beth McCabe

Course Description

Mastering business using social media is about sustaining relationships with customers and tracking them throughout the supply chain. Customer Relationship Management and the three Mandamp;#8217;s will be covered: Monitoring, Measurement, Metrics. Case studies will be used throughout the course to illustrate the mastery of the subject.

Learning Outcomes

  • Analyze how social media shapes businesses marketing products and services.
  • Evaluate social media strategies in relation to current legal and ethical standards of practice.
  • Develop a plan using social media that tracks of customer relationship and retention value.
  • Assess the three M's: Monitoring, Measurement and Metrics as used in social media.
  • Demonstrate a clear understanding of social media concepts in writing and orally using proper business communications techniques.