National University




General Course Information for MKT602: Marketing Management

Course: MKT602 - Marketing Management
Textbook: For the correct edition of the textbook assigned to a specific class, go to: http://www.nutextdirect.com

Course Description: An in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings, the course discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution, and promotion. It explores and analyzes modern marketing problems and solutions from conceptual, legal, and ethical perspectives. It explains marketing information systems and the use of advanced technologies in marketing decision making.
Course Learning Outcomes:
  • Describe how the Internet is changing the ways companies market their products.
  • Identify a target market and its product market segments.
  • Apply the marketing mix towards a specific target market.
  • Evaluate the effectiveness of an existing product marketing strategy.
  • Evaluate marketing strategies in relation to current legal and ethical standards of practice.
  • Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.
Specified Program Learning Outcomes:
  • MASTER OF BUSINESS ADMINISTRATION
    • Communication and Presentation - Demonstrate effective written communication and oral presentation skills in a collaborative, problem-solving setting.
    • Critical Thinking - Examine information, ideas, belief, problems or arguments through an intellectual process that judges relevance, clarity, accuracy, and importance.
    • Diversity and Ethics - Assess and manage ethical issues and multicultural diversity.
    • Globalization and Cultural Awareness - Assess the risk and opportunities associated with operating within multi-cultural, global business environment.
    • Leadership and Governance - Formulate the appropriate business policies and strategies within an environment of change to meet the objectives of the organization's stakeholders.
    • Problem Solving - Apply the basic theories of leadership, economics, and business statistics to solving business problems and taking advantage of business opportunities
    • Strategic Planning - Evaluate the financial position of an enterprise, and plan the use of its financial resources to achieve its objectives.
    • Subject Knowledge - Synthesize information from functional areas within an organization, such as operations, finance, accounting, management, and marketing, as they support decision-making processes throughout an organization.
    • Technology - Utilize current methodologies, systems and technology in order to plan, execute and implement the strategies needed for effective management.

Students with Disabilities:
Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University.

Writing Across the Curriculum:
Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials.

The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like: http://nu.libguides.com/citations

National University Library:
National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources:

URL: http://www.nu.edu/library.

Contact the Library:

  • RefDesk@nu.edu
  • (858) 541-7900 (direct line)
  • 1-866-NU ACCESS x7900 (toll free)

Use the Library Training Tools (on the Library Homepage) for additional help

  • Recorded class presentations
  • Tutorials & Guides (APA/MLA, Peer-Review, and more)

Plagiarism:
Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty: http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml

Ethics:
Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics.

Technology:
Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required.

Diversity:
Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom.

Civility:
As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following:

  • Conflicting opinions among members of a class are to be respected and responded to in a professional manner.
  • Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations
  • There are to be no offensive comments, language, or gestures