MKT480 Marketing Capstone
Lead Faculty: Dr. Mary Beth McCabe
Course Description
A synthesis of the marketing knowledge gained in the undergraduate program as expressed through a professional research- or internship experience-based writing project overseen by a faculty member.
Learning Outcomes
- Apply appropriate marketing concepts in a given research- or internship-based experience.
- Apply relevant marketing theory in a given research- or internship-based experience.
- Describe any relevant global or cultural issues that arose from the given research- or internship-based experience.
- Explain the observed impact of ethics in the given research- or internship-based experience.
- Demonstrate the ability to write concisely, clearly, and comprehensively on given topics using proper APA format.
- Demonstrate the ability to present ideas orally.
- Utilize library and web-based information sources in support of course activities.
- Perform agreed research/internship project per faculty guidance.
