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MKT480 Marketing Project

Lead Faculty: Dr Mary Beth McCabe

Course Description

A synthesis of the marketing knowledge gained in the undergraduate program as expressed through a professional research- or internship experience-based writing project overseen by a faculty member. Grading is S/U.

Learning Outcomes

  • Apply appropriate marketing concepts in a given research- or internship-based experience.
  • Apply relevant marketing theory in a given research- or internship-based experience.
  • Describe any relevant global or cultural issues that arose from the given research- or internship-based experience.
  • Explain the observed impact of ethics in the given research- or internship-based experience.
  • Demonstrate the ability to write concisely, clearly, and comprehensively on given topics using proper APA format.
  • Demonstrate the ability to present ideas orally.
  • Utilize library and web-based information sources in support of course activities.
  • Perform agreed research/internship project per faculty guidance.