||HCM445 - Player Development Program
||For the correct edition of the textbook assigned to a specific class, go to: http://www.nutextdirect.com
|Course Description: This course is a practical study that increases the understanding and furthers the implementation of an effective Player Rating System with the purpose of developing a loyal player development program. This course connects the various marketing efforts of a tribal casino with the responsible development of gaming guests. It analyzes and shows the advantages and disadvantages of comps and promotions. The student will also gain a better appreciation of the role of Gaming Information Technology towards buidling an individualized and appropriate Player development program.
|Course Learning Outcomes:
- Relate and describe the twelve components of a Player Development Program and an effective Player Rating system.
- Illustrate and categorize the responsibilities and functions of a Casino Host.
- Exemplify eight basic components of casino marketing programs. This knowledge will include marketing basics as well as comps and promotions specific to the casino business.
- Demonstrate verbally and in writing a basic understanding of the role of Gaming Information Technology in player development.
- Recognize and distinguish actual and theoretical win calculations.
- Structure and write effective promotions and billboard advertising.
- Communicate and coordinate all marketing and IT efforts towards the development of Player Loyalty Development programs.
- Perform basic writing skills for "prospectus" development.
|Specified Program Learning Outcomes:
MAJOR IN HOSPITALITY AND CASINO MANAGEMENT
- Apply critical thinking skills and techniques in managerial decision-making processes.
- Apply current hospitality and casino management guest service concepts and customer loyalty strategies recognized as industry standards.
- Communicate professionally and effectively with various levels of organizational leadership, customers, and team members in a variety of formats to include oral, visual, and written.
- Demonstrate broad-based skills including casino specific management and leadership skills, Minimum Internal Control Standards (MICS) and marketing concepts, and the unique role of Tribal Government Gaming Enterprises within the business and hospitality industry.
- Demonstrate team problem solving tools, quality management for service organization, and a clear sense of what is required to build effective teams in the hospitality and gaming industry.
- Employ the major components of security and surveillance methods to include game protection, asset protection, and fair gaming procedures.
- Synthesize business policy, market opportunity, and organizational development linking technology policy with organizational strategy.
- Utilize information and knowledge resources to maximize workplace learning, problem solving, and decision-making.
Students with Disabilities:
Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University.
Writing Across the Curriculum:
Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials.
The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like: http://nu.libguides.com/citations
National University Library:
National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources:
Contact the Library:
- (858) 541-7900 (direct line)
- 1-866-NU ACCESS x7900 (toll free)
Use the Library Training Tools (on the Library Homepage) for additional help
- Recorded class presentations
- Tutorials & Guides (APA/MLA, Peer-Review, and more)
Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty: http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml
Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics.
Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required.
Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom.
As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following:
- Conflicting opinions among members of a class are to be respected and responded to in a professional manner.
- Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations
- There are to be no offensive comments, language, or gestures