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HSX1998X Fitness Business Management

Course Description

This Fitness Business Management online training program is an innovative program designed to teach students how to manage a Personal Training Program and/or a Health-Fitness Department as a Strategic Business Unit (S.B.U.) in both commercial and non-commercial based health and fitness facilities. This program was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation. 200 hours.

Upon successful completion of this course, students will:

  • By completing Fitness Business Management, students will:
  • Identify the skill-sets and competencies that the fitness manager needs in order to be a successful entrepreneur, owner, or department head.
  • Understand the financial status necessary to be a successful business entity in the fitness industry
  • Learn business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
  • Identify how branding influences, discovers, and creates a demand for fitness services and products
  • Understand customer relationship management methods
  • Understand sales techniques in fitness
  • Explore the profession as a potential career choice with the optional field internship experience.
  • Prepare to work as a fitness manager or business owner in the health and fitness industry

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  • Course Fee: $2,695

To register, or for more information, contact the Division of Extended Learning at 1-800-NAT-UNIV ext. 8600

Course Information