Ms Joan Van Tassel SchmitzAssociate Professor College of Letters and Sciences
Arts and Humanities
Joan Van Tassel, PhD is a Professor of Strategic Communications at National University. She teaches electronic media management, strategic communication (using traditional and new media), transmedia storytelling, and content creation for multiple media platforms.
Dr. Van Tassel is an educator, author, and journalist in new media, broadcast and print. Her doctoral degree is in Communication Theory and Research, from the Annenberg School for Communications, Los Angeles (USC). Van Tassel has written six research-based books about key business issues in the information, telecommunication, and entertainment industries brought about by digital technologies and networks. Her most recent book is Managing Media: Making, Marketing, & Moving Digital Content, published by Focal Press in April, 2010. She is currently under contract to write a textbook for Taylor & Francis on digital journalism, The New News, to be published in 2016.
Before coming to National University, she taught at Pepperdine University and the UCLA Extension School. She produced news, documentaries, and television movies of the week for CBS, NBC, ABC, and PBS. She has won numerous awards, including the Cable Industry Book Award for Contributions to the cable industry, the Kenny Rogers/UN Prize for a TV Program (documentary) about Hunger, an Emmy nomination, and the 2009 San Diego Press Club Award for Best Magazine Article on Politics and Government. More information about Joan Van Tassel is available at http://www.linkedin.com/in/joanvt.
College of Letters and Sciences