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Areas of Study

COM620 Crisis Communications

Course Description

Provides learners with principles and procedures for handling multiple stakeholders and publics under crisis conditions. Offers training to deal with media in less-than-optimal situations, when they may be faced with indifference or even hostility. Looks at case studies of strategies and tactics of organizations that have dealt with crises.

Learning Outcomes

  • Evaluate the different types of crises situations.
  • Identify a specific organization, evaluate the potential risks and estimate the likelihood of specific crises that could affect that organization.
  • Prepare Crisis Communications Plans and Procedures for the organization.
  • Design a program for the organization to initiate and participate in public-private and other partnerships where there are multiple players, in the event of a crisis.
  • Generate guidelines for the organization to cultivate and maintain good working relationships with the press before, during, and after crises.