National University




COM620 Crisis Communications

Lead Faculty: Dr. Sara Kelly

Course Description

Provides learners with principles and procedures for handling multiple stakeholders and publics under crisis conditions. Offers training to deal with media in less-than-optimal situations, when they may be faced with indifference or even hostility. Looks at case studies of strategies and tactics of organizations that have dealt with crises.

Learning Outcomes

  • Evaluate the different types of crises situations.
  • Identify a specific organization, evaluate the potential risks and estimate the likelihood of specific crises that could affect that organization.
  • Prepare Crisis Communications Plans and Procedures for the organization.
  • Design a program for the organization to initiate and participate in public-private and other partnerships where there are multiple players, in the event of a crisis.
  • Generate guidelines for the organization to cultivate and maintain good working relationships with the press before, during, and after crises.