Request Information

Please complete the form below, and an admissions advisor will contact you shortly.


Apply Now

Ready to take the next step?

The application process is easy. We accept and review applications year-round, and qualified applicants can begin classes any month of the year, depending on your program and location.

Click Apply Now to get started on the next exciting chapter of your life!

Apply Now

COM430A Interactive Strategies

Lead Faculty: Dr. Joan-Marie Van Tassel

Course Description

Examines the fundamental principles of communicating over the Internet to implement organizational objectives. Teaches use of the Internet as a marketing and persuasive medium. Students develop a new media communication campaign that includes traditional and digital media.

Learning Outcomes

  • Analyze best practices in digital interactive communication.
  • Formulate digital interactive communication campaign objectives.
  • Identify and specify stakeholders, audiences, and user communities.
  • Analyze strategies for digital interactive communication campaigns.
  • Devise media mix plan to fulfill digital interactive campaign objectives.
  • Compare the costs and benefits of email, SEO, RSS technologies, widgets, IM, social networks, paid search, and banner ads and other digital interactive elements.
  • Create digital interactive communication campaign plans designed to reach target audiences wherever they are on the Web, extending beyond the organizational website.