COM430A Interactive Strategies
Lead Faculty: Dr. Joan-Marie Van Tassel
Course Description
Examines the fundamental principles of communicating over the Internet to implement organizational objectives. Teaches use of the Internet as a marketing and persuasive medium. Students develop a new media communication campaign that includes traditional web sites, blogs, social networking sites, wikis, podcasts, videocasts, RSS, and widgets.
Learning Outcomes
- Analyze best practices in digital interactive communication
- Formulate digital interactive communication campaign objectives
- Identify and specify stakeholders, audiences, and user communities
- Analyze strategies for digital interactive communication campaigns
- Devise media mix plan to fulfill digital interactive campaign objectives
- Compare the costs and benefits of e-mail, SEO, RSS technologies, widgets, IM, social networks, paid search, and banner ads and other digital interactive elements
- Create digital interactive communication campaign plan, designed to reach target audiences wherever they are on the Web, extending beyond the organizational website.
