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COM410A Advertising Strategies

Lead Faculty: Dr. Joan-Marie Van Tassel

Course Description

Presents advertising strategies for the successful development of integrated ad messages. Focuses on creative copywriting and art direction, analyzing clients, products, and audiences. Considers the challenges and rewards provided by advertising campaigns directed to increasingly diverse consumers and markets.

Learning Outcomes

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Prerequisite

Course Information

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National University is an affiliate of the National University System.