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COM394 Strategic Writing

Lead Faculty: Dr. Joan-Marie Van Tassel

Course Description

Teaches strategic writing and presentation for traditional and new media platforms. Exposes students to creating content that meets organizational objectives, applying communication theory, and persuasion techniques. Learners develop content for advertising, PR, and corporate communications, based on formative evaluation research to prepare effective communications.

Prerequisite

Course Information

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National University is an affiliate of the National University System.