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COM100 Intro to Mass Communication

Course Description

Survey course that many students take to fulfill a general education requirement. It is also a prerequisite for further in-depth studies in the field of communication. The course examines the cultural, linguistic and institutional factors that shape even the most everyday talk or exchange of information. It also looks at the major mass media industries, including books and newspapers, TV and radio, film, advertising, and the Internet. Through readings and projects, the course introduces students to the history and evolution of the media as well as rhetorical analysis and theories used to study the media.

Learning Outcomes

  • Differentiate between interpersonal versus mediated communication
  • Recognize the characteristics of the mass media and the media industries
  • Understand the basic principles and features of audience research
  • Identify the short-term and long term influences of the media
  • Explain the importance of media in a democracy
  • Apply principles of media literacy
  • Identify convergence and new media technologies that have emerged in the last two decades