All-day seminar Feb. 24 will feature Institute's Cause Sales approach, based on the vision of philanthropist T. Denny Sanford, and social media techniques to strengthen donor relationships
San Diego, Calif. – Feb. 18, 2016 - National University’s Sanford Institute of Philanthropy, a leader in educational and training curriculum for the nonprofit sector, is expanding its offerings by holding its first Orange County seminar Wednesday, Feb. 24 at National University’s Costa Mesa campus. Topics for the day-long seminar include leveraging social media and the Institute’s Cause Sales approach to fundraising that blends the passion of philanthropy with an emphasis on business principles.
Based on the vision of philanthropist and businessman T. Denny Sanford, who is considered one of the country’s most generous donors, the Cause Sales approach was inspired by Mr. Sanford’s own experiences being approached by numerous nonprofit groups and his desire to help them become more effective at fundraising and donor relations. Developed through National University’s Sanford Institute of Philanthropy, Cause Sales includes communication skills, prospecting strategy, basic psychology, relationship building techniques, as well as research approaches and data analysis. Attention to the Cause Selling cycle enables fundraisers to improve their ability to attract more donors, solicit donations, and to manage their nonprofit organizations more effectively.
“We are delighted to share the mission of the Sanford Institute of Philanthropy and the vision of Mr. Sanford with the many nonprofits and foundations in Orange County that are making such positive impacts here every day,” said Dr. Lena Rodriguez, Endowed Director of the Sanford Institute of Philanthropy at National University. “The fundraising approaches highlighted in this upcoming seminar represent some of the Institute programs’ key strategies and will be of immediate value to our participants and the communities they serve.”
Presenters at the Orange County seminar include Dan McGinley, a former sales executive with 3M who brings 30 years of experience with nonprofits. Mr. McGinley has worked with the Institute since its start in 2014 and was involved in editing the book “Cause Selling: The Sanford Way,” which was written by Dr. David J. Lill and Jennifer Lill and forms the foundation for the Institute’s programs. The social media session will also be led by Francisco Martinez, an expert in designing and implementing comprehensive marketing and communication strategies. Mr. Martinez will share techniques for nonprofits to successfully promote their organization on Facebook, YouTube, and Twitter.
What: Engage Your Donors with Social Media and Strategic Communication Styles
When: Feb. 24th- 8:30-4:30. Lunch included
Where: National University’s Costa Mesa campus 3390 Harbor Blvd. Costa Mesa, CA
About the Sanford Institute of Philanthropy at National University
National University’s Sanford Institute of Philanthropy is dedicated to increasing the positive impact of nonprofits and cause organizations through specialized training and educational offerings with a focus on successful fundraising. The Institute offers a unique Cause Sales approach to fundraising, based on proven sales and business principles as applied to collaborative donor relationship building. This approach is integrated throughout the Institute’s offerings, which include seminars, a certificate and a master’s degree program with curriculum developed by the University’s School of Business and Management and Division of Extended Learning. National University - the 2nd largest private, nonprofit university in California - is home to the first Sanford Institute of Philanthropy, which was established in 2014. The University is leading a national movement to launch Institutes around the country in collaboration with educational institutions to make these offerings available to even more nonprofits and foundations.