The Bachelor of Business Administration (BBA) program, the largest in the School of Business and Management (SOBM), enjoyed robust growth in the previous academic year, with new admissions increasing by 27 percent in 2010-2011 over the previous year.
The popular undergraduate program prepares students for career opportunities and advancement in business and industry, teaching them about the relationships among marketing, quantitative theory, accountancy, economic principles ad financial, human and organizational management.
The dramatic increase in new BBA admissions comes as the School completes a five-year review of the program's curricula. The goal of the review, according to program faculty advisor Brian Simpson, Ph.D., was to assess the program, determine that all the course work is current and relevant, and to assure that the faculty is capable and that the students are satisfied with their education. Research was also conducted on what employers require in the workplace, and what the relevant accrediting institutions expect
The nine-month review process included external input from a dean from the business school at another university, who interviewed students, faculty and administrators. It was completed in June and was submitted for review by department chairs, the SOBM Dean and the University Provost. Input was also sought from SOBM alumni and the employers who hire them.
"The bottom line in our program review process," said Professor Simpson, "is a commitment to maintain and enhance the most relevant and rigorous business education possible for our students."
Based upon research and analysis, the review includes recommendations for improvement and has generated a memorandum of agreement.
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