National University

Social Media Marketing Workshop Slated for February 1

Amazon best-selling author Lon Safko will discuss strategies employing the latest social media skills

 The National University School of Business and Management is pleased to announce the return of best-selling author Lon Safko to the Spectrum campus, as it presents a workshop on Social Media Marketing for Entrepreneurs.

The event, scheduled for Saturday, February 1 from 8:30 a.m. to 12:30 p.m., includes a light breakfast and lunch. Mr. Safko will discuss building meaningful and engaging customer relationships; creating brand awareness using powerful social media messages; performing effective cyber surveillance on your competition; and reaching your desired target audience with video marketing.

The event is $50 per person, and $40 for students and alumni.  Seating is limited to the first 40 to respond.  RSVP by contacting Tess De la Garma at or (619) 563-7282.