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Social Media Marketing Workshop Slated for February 1

Amazon best-selling author Lon Safko will discuss strategies employing the latest social media skills

 The National University School of Business and Management hosted the return of best-selling author Lon Safko to the Spectrum campus, when it presented a workshop on Social Media Marketing for Entrepreneurs.

The event, held on Saturday, February 1 from 8:30 a.m. to 12:30 p.m., included a light breakfast and lunch. Mr. Safko discussed building meaningful and engaging customer relationships; creating brand awareness using powerful social media messages; performing effective cyber surveillance on your competition; and reaching your desired target audience with video marketing.