Alumni Survey Portrays Satisfied Graduates
Results highlight alumni connectedness, awareness of services
Graduates and credential completers shared their opinions and perceptions about National University, including issues of career advancement, alumni services and alumni communications in the 2012 Annual Alumni Survey, which was conducted during late March and early April of this year.
The 26-question survey was sent to a stratified random sampling of just under 11,600 graduate and undergraduate alumni, who were categorized in five year intervals ranging from 1975 to 2010. The response rate was generally higher among the more recent classes.
Regarding career advancement, 79 percent of respondents indicated advancement toward career goals since completing their education at National University and 78 percent of respondents anticipated further advancement in the future. By an almost three-to-one margin, 73 percent of respondents agreed or strongly agreed that their earning potential had increased due to their education at National.
In a related matter, 81 percent of respondents had referred at least one or more people to National University since graduating, with more than 25 percent referring six or more. Reasons frequently cited for referrals included the ability to earn a degree while working full time; the convenience of National University’s format; and excellent programs and faculty.
Awareness of alumni services was an issue in some areas, with close to half the survey respondents indicating they don’t know about or use resources such as the job portal, resume samples, career fairs or library membership. In the area of records however, 97 percent of respondents knew how to obtain a duplicate diploma and 68 percent know how to request their transcripts.
Awareness of discounts for course auditing, extended learning classes and tuition at National University Virtual High School all exceeded 55 percent, and 41 percent expressed interest in vendor discounts and group tickets for special events. Just under16 percent indicated interest in offers for health, auto or home insurance, and only 13.2 percent were interested in a University credit card.
In the field of communications, an overwhelming majority (78.2 percent) indicated a preference for the University to communicate with them via email newsletters, with only 22 percent preferring printed publications. Theoretically, this could lead to smaller distribution of Vision magazine (the annual alumni publication) among alumni, with more reliance upon electronic distribution of PDF files. Majorities of 60 percent or more were aware of the Newswire electronic alumni newsletters and Vision magazine.
In the area of social networking, almost 71 percent of respondents indicated membership on Facebook while 49.1 percent belonged to Linkedin. An even 34 percent had membership on Youtube, while 22.2 percent hold accounts on Twitter. Almost 60 percent of respondents said they visit Facebook daily, while only 32 percent of twitter users and 12.2 percent of Linkedin users said they logged in on those sites every day.
Despite high percentages of alumni expressing awareness of Vision magazine and the Newswire newsletters, and even though National University has a presence on Facebook, Linkedin and Twitter, 49.4 percent of respondents said they do not feel connected to National University. The most valuable connection, expressed by 20.5 percent of respondents, was with faculty members from whom alumni took classes.
For more information regarding the 2012 National University Alumni Survey, please contact Hoyt Smith at firstname.lastname@example.org.