National University




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International Business Course Travels to Brazil

11-day March itinerary takes students to Rio de Janeiro and Sao Paulo

National University students and alumni experienced firsthand the business environment and culture of Brazil, as Juan España, Ph.D., lead faculty for international business in the School of Business and Management (SOBM), hosted a 11-day journey there in March as part of an international business course.

Brazil is the largest national economy in Latin America, the world's seventh largest economy at market exchange rates and the eighth largest in purchasing power parity , according to the International Monetary Fund and the World Bank.

The CIA World Factbook reports that Brazil was one of the first emerging markets to begin recovering from the global financial crisis; that Brazil's strong growth and high interest rates make it an attractive destination for foreign investors; and that large capital inflows over the past year have contributed to the rapid appreciation of its currency

The course, “International Experience,” took place from March 11 through 21, 2012. It counted as an elective for the MBA, Master of Global Management, Master of Arts in Human Resource Management and Master of Public Administration. It also counts toward the BBA, the Bachelor of Arts in Management, the Bachelor of Science in Organizational Leadership, and the MBA area of specialization in International Business and the Graduate Certificate in International Business.

Participants attended lectures and seminars at University of Sao Paulo, Rio de Janeiro University and Getulio Vargas Institute. They visited car, aircraft and biofuel manufacturing companies and interacted with local students and executives from world class companies. Additionally, participants in this unique class explored sites of cultural interest, such as historic Sao Paulo, Rio’s Corcovado, Sugar Loaf, Maracana, and more, taking in the vibrant nightlife and extraordinary tourist attractions.

Professor España has previously organized class trips to China and Brazil.  He is already planning next year's trip to Germany. In collaboration with National University International, Professor España will engage in joint lectures with faculty from the German Universities with which National University currently enjoys partnerships.

According to Professor España, German students will accompany National University students on an itinerary that will include Munich, Frankfurt, Strasbourg and Brussels, Belgium. The class will focus upon the European Union, the European financial crisis, and "the secrets of German business success."

For more details, contact Professor España at jespana@nu.edu.