Prerequisite
Course Description
disseminate messages to internal and external publics. The mass media include newspapers, magazines, motion pictures, and broadcast TV and radio. The social media, enabled by the Internet, are social networking sites, blogs, vlogs, wikis, swarms and hives. Personal media, enabled by mobile personal devices, are IM, texting, and location-based messaging. Direct media include postal mail, email, and telemarketing. The Internet itself is a hybrid, incorporating elements of all media types because it has the capacity to carry all types of messages and message formats. Students will learn how companies select specific media to distribute messages, including costs, processes, and content management, formatting, and mass personalization of content packages.