Dr. Susan Silverstone

Kearny Mesa Campus
Assistant Professor

(858) 309-3481
ssilvers@nu.edu

Education

1987
MBA - University of Colorado

1965
BCh.D, LDS (DDS equivalent) - University of Leeds, Yorks, UK

1965
LDS RCS (DDS equivalent) - Royal College of Surgeons, London, Uk

Personal Statement

2007 - Present
Assistant Professor in the Department of Health Sciences, School of Health and Human Services (SHHS)

2004 - 2007
Lead Faculty for Marketing in the School of Business and Management (SOBM)

I teach courses in the BS in Allied Health Program

I teach and have taught both Undergraduate and Graduate courses in Marketing in the School of Business and Management (SOBM)

Publications

Silverstone, S. & Phadungtin, J.  (2008, April).  Online Learing: Custom Design to Promote Learning for Multiple Disciplines.  International Journal of Humanities and Social Sciences.  2, 55-58.

Silverstone, S.  (2008, January).  Using 21st Century Technology in Business Education.  Journal of Business and Economic Research.  Published in the January 2008 edition of JBER.

Silverstone, S.  (2008, January).  Using 21st Century Technology in Business Education.  Won a Best Paper Award.  Proceedings of the College Teaching and Learning (TLC) Conference (Clute Conference).

Presentations

Silverstone, S. & Phadungtin, J.  (2008, April).  Online Learning Custom Design to Promote Learning for Multiple Disciplineshttp://www.waset.org/events.html.  Rome, Italy.

Silverstone, S.  (2007, June).  "Using 21st Century Technology in Business Education.  The College Teaching and Learning (TLC) Conference Clute Conference.  Padova (Venice), Italy.  June 3-6, 2007.

Silverstone, S.  (2007, February).  Using Mass Media as a Learning ToolLilly West Conference in Claremont.

Silverstone, S.  (2006, November).  Does Product Placement Work in Television.  International Business Conference.  Newport Beach, CA.  November 2006.

Silverstone, S. & Stretch, R.  (2006, May).  Product Placement in Reality Television Programming: An Effective Solution to a Growing Advertising Problem.  6th Annual Hawaii International Conference on Business.  Honolulu, HI.

Silverstone, S. & Stretch, R.  (2006, February).  Reality TV, Advertisement Management and Marketing.  ASBBS Annual Meeting.  Las Vegas, NV.