Overview
Internet enabled business transactions are making their way into every organization and industry. Today's E-Business environment functions with a changed set of success factors compared to its infancy stage a few years ago. It is not sufficient enough today to design a visually appealing website. E-Business highly complex and multidisciplinary field that requires flexible, innovate and creative skills both in business and Internet technology. Tomorrow's E-Business leaders need to be able to take a holistic and strategic approach to transform their organization and its business processes for E-Business.
The revised National University Master of E-Business program is built upon future robust expertise in the E-Business field and is focused on a promising outlook in a field that will soon become the pillar for the majority of business related transactions.
The new program has a strong managerial and business focus but still expects students to be very familiar with the Internet Technology, Web-authoring tools and Internet applications.
Program Outcomes
Upon successful completion of this program, students will be able to:
- Envision, design, implement, and effectively use new models of electronic business.
- Marry the traditional marketplace needs with electronic marketplace capabilities.
- Successfully start new e-ventures or manage e-enterprises that operate in a complex, global and competitive environment.
- Apply cutting edge e-management theory to real-world business situations.
- Meet the demands of current e-businesses and industry to achieve and sustain international competitive advantage.
MSEB Transition Program
National University students who completed a transition program as part of their undergraduate degree and who satisfy MSEB transition program requirements described in the catalog description of various undergraduate programs must complete a minimum of 45 quarter units for their MSEB degree. The number of units required for the MSEB program is dependent on the coursework completed in the Bachelors transition program and the grades earned.
Requirements
Degree Requirements
(12 courses; 54 quarter units)
To receive a Master of Science in Electronic Business, students must complete 54 quarter units of graduate work. A total of 13.5 quarter units of graduate credit may be granted for equivalent graduate work completed at another institution, as it applies to this degree and provided the units were not used in earning another advanced degree. Students should refer to the section in graduate admission requirements for specific information regarding application and matriculation.
Core Requirements
(12 courses; 54 quarter units)
ELB 620 Principles of E-Business
ELB 621 E-Strategies and Business Models
(Prerequisite: ELB 620)
ELB 622 E-Business Systems Development
(Prerequisite: ELB 620)
ELB 623 Advanced Web Design
(Prerequisite: ELB 620)
ELB 624 Internet Marketing
ELB 625 Electronic Payment Systems and Internet Security
(Prerequisite: ELB 620)
ELB 635 E-Logistic and Supply Chain Management
(Prerequisite: ELB 620)
ELB 638 E-Business Information and Knowledge Systems
(Prerequisite: ELB 620)
ELB 640 Emerging Communication Technologies in E-Business
(Prerequisite: ELB 620)
ELB 656 Cyber Law and E-Public Policies
ELB 650A Master's Research Project I
(Prerequisite: All core requirements
ELB 650B Master's Research Project II
(Prerequisite: ELB 650A)
| Degree Program Locations | |
|---|---|
| This degree is offered online |