Education
Ph.D. E-Business,Union Institute and Universtity
Personal Statement
Dr. Nadeem's primary areas of research fall within the domains of 'customer, and brand' marketing leadership. Within these areas, he is most interested in processes and implications of customer choice, attitude, and persuasion. A great deal of his current work explores the role of customer-centric branding. His research addresses questions that help managers measure the effectiveness of their consumer behavior strategies and improve the efficiency of their decision making.
Dr. Nadeem teaches the graduate marketing courses: consumer behavior, marketing management, Internet marketing, global marketing, Market Research, and strategic decision making in global business setting. Dr. Nadeem is the lead-site-faculty for marketing program at the San Jose Campus. His publications have appeared in the journals such as 'The Business Review', Cambridge. Currently he serves as a senator, faculty senate, National University. Dr. Nadeem also serves as a vice-chair, civil services commission, City of Santa Clara, CA.
Prior to starting his doctoral studies, Dr. Nadeem had worked as a Program and Project Manager at Lockheed Martin Corporation and Western Digital Corporation, Silicon Valley, CA. Dr. Nadeem's teaching focuses on giving student's a strong foundation for critical and analytical thinking processes and how e-businesses can effectively use customer relationship in general and the Internet marketing in particular. Dr. Nadeem adheres to NU academic rigor GPA targets and had maintained an excellent score of 3.20 out of 4.0 for his graudatecourses. He had also consistently maintained high student evaluations above 4.50 out of 5.0.
Dr. Nadeem brings excellence and innovation into the classroom through his Case-Method and Case-in-Point style of instruction in both on-site and on-line classes using---Blackboard, and eCollege as required---by focusing on three key holistic-marketing questions:
· How can the Consumer as Decision Maker process transform the structures of Web-markets, and the strategic organizational decision making?
· How does the globalization affect eCommerce in general and Consumer Behavior in particular?
· What is the impact of Consumer Advocacy and Public Policy on customer retention, and customer value?
SELECTED PUBLICATIONS
1. Nadeem, M. (2006). Maximizing Return on Investment (ROI) in a Global Market: Chief Knowledge Officer (CKO) adding value by connecting people (customers), technology, and processes. Journal of Academy of Taiwan Business Management Review, Vol. 1, No. 1.
2. Nadeem, M. (2006). KM Customer Leadership: Revolutionizing E-Business Marketing Excellence, Business Renaissance Quarterly, Vol. 1, No. 2.
3. Nadeem, M. (2006). Leadership in Customer Retention Resulting in Competitive Advantage in the E-Business Market. Global Digital Business Review, Vol. 1, No.1.
4. Nadeem, M. (2006). How E-Business Leadership Results in Return on Customer, and Customer Lifetime Value. The Business Review, Cambridge Vol. 6, No.1.
5. Nadeem, M. (2007). The Impact of E-Business on Branding: A Customization and Personalization Perspective. E-Business Review, Vol. VII.
6. Nadeem, M. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. The Journal of American Academy of Business, Cambridge, Vol 12, No.1.
7. Nadeem, M. (2007). Post-Purchase Dissonance: The Wisdom of the 'Repeat' Purchases by Customers. Journal of Global Business Issues, Vol. 1, Issue 2.
8. Nadeem, M. (2007). Customer-Choice in Globalize e-Marketing: Why Crafting and Executing Ethics Matters for 'Trusted' Online Transactions Journal of Academy of Taiwan Business Management Review, Vol. 3, No. 2.
RESEARCH STREAMS
Customer and Brand Relationships
Customer Satisfaction and Customer Commitment
Customer Choice and Emotion
Customer Attitude and Persuasion
RESEARCH IN PROGRESS
1. Nadeem, M., Customer Loyalty and Satisfaction: Creating a Branded Customer Experience. Journal of Consumer Research (Forthcoming, 2008).
2. Nadeem, M., Marketers Create Consumer Needs: Re-defining Luxury in the Age of YouTube & iPhone? Journal of Marketing. (Forthcoming, 2008).
3. Nadeem, M., There Really is a Pattern to The Way Consumers Make Decisions: Customers Choice in 'Going Organic' in an era of MySpace. Journal of Consumer Research. (Forthcoming, 2009).
4. Maximizing Marketing Share through Brand Differentiation: Why should a Customer Care? Journal of Marketing, Forthcoming, 2009).