Overview
The Bachelor of Arts in Marketing provides learners with a solid foundation in strategic marketing concepts focused on the application of marketing theory and practice in the global marketplace. Emphasis is placed on the development of technical marketing skills and knowledge, strategic planning and decision – making, relevant use of technology, and communication throughout the global community.
Requirements
To receive a Bachelor of Arts in Marketing degree, students must complete at least 180 quarter units as described below, 76.5 of which must be completed at the upper division level and 45 of which must be completed in residence at National University. In the absence of transfer credit, students may need to take additional general electives to satisfy the total units for the degree.
Refer to the section of undergraduate admission requirements for specific information regarding admission and matriculation
Program Learning Outcomes
Upon completion of this program, students will be able to:
- Write effective marketing documents such as: reports, press releases, and research findings.
- Orally present marketing information in a group setting.
- Examine the ethical implications of marketing activities.
- Explain required changes within key marketing components necessary to improve the attractiveness of a given offering.
- Explain the challenges and rewards of the global marketplace.
Preparation for the Major
(5 courses 22.5 quarter units)
ACC 201 Financial Accounting Fundamentals
ACC 202 Managerial Accounting Fundamentals
ECO 203 Principles of Microeconomics
ECO 204 Principles of Macroeconomics
MNS205 Introduction to Quantitative Methods for Business
Requirements for the Major
(11 courses 49.5 quarter units)
MKT 402A Marketing Fundamentals
MKT 420 Consumer Behavior
(Prerequisite: MKT 402A)
MKT 430 Introduction to Global Marketing
(Prerequisite: MKT 402A)(
MKT 434 Introduction to Market Research
(Prerequisite: MKT 402A)
MKT440A Sales Techniques and Methodology
(Prerequisite: MKT 402A)
MKT441 Channel and Value Networks
(Prerequisite: MKT 402A)
MKT442A Introduction to Public Relations
(Prerequisite: MKT 402A)
MKT443 Introduction to Advertising
(Prerequisite: MKT402A)
MKT445 E-Marketing
(Prerequisite: MKT 402A)
MKT446 Marketing of Services
(Prerequisite: MKT 402A)
MKT448 Not for Profit Marketing
(Prerequisite: MKT 402A)
MKT480 Marketing Capstone
(Prerequisite: MKT402A and completion of 31.5 quarter units of upper division core requirements)
MKT 402A is eligible for credit-by-exam waiver.
If students plan to do an internship, it is strongly recommended that they take BUS 491 as an elective.
Upper-Division Electives
(5 courses, 22.5 quarter units)
Please select any upper division course from the School of Business and Management.
| Degree Program Locations | |
|---|---|
| This degree is offered online |