Overview
This nationally recognized Business Marketing Design online training course focuses on developing technical skill and creative artistry using applied marketing principles. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and Web advertising, identity design, direct mail, marketing communication, company branding, and business startup scenarios. 240 hours.
Upon successful completion of this program, students will:
- Prepare bitmap images for print or digital media using basic Photoshop retouching and correction techniques, collage, and compositing.
- Create vector art illustrations using shape drawing and freehand drawing tools, type tools, and transformation and distortion effects.
- Develop Powerpoint presentations using professional, consistent slide design and typography, working from slide and title master pages.
- Gain a basic understanding of creative and career options in the marketing design field (optional elective).
- Develop effective color schemes for different client projects using the principles of color harmony.
- Use typography effectively by following the basic principles of typography design, selection, and layout.
- Develop a logo design through each stage of a professional logo design process: research, design, and presentation.
- Create two-dimensional layouts that embody the principles of effective composition, such as unity, balance, rhythm, and proportion.
- Develop print advertising campaign for various clients in different media, applying principles for effective ad design.
- Research and design logos for three different companies, exploring differences in concept development.
Course Fee: $ 3,295
| Degree Program Locations | |
|---|---|
| This degree is offered online |