Overview

This web-based course provides a comprehensive introduction to eBusiness, or business that takes place online. eBusiness is increasingly important in our networked world of global transactions and global competition. Course materials included. 200 hours

Course Outline:

Introduction to eBusiness

  • The Digital Economy
  • eBusiness Fundamentals
  • Introduction to eBusiness Technologies
  • The eBusiness Consumer
  • Legal and Ethical Issues of eBusiness
  • Business-to-Business eBusiness

Electronic Retailing

  • eBusiness Transactions: Shopping Carts and Payment Options
  • Tracking Customers
  • Security Issues, Strategies, and Resources
  • Interactive Communication with Customers and Partners
  • Customer-Pleasing eService
  • Know Your Competition

Introduction to eBusiness Web Design

  • Web Design Strategies and Concepts
  • Web Design Architectures and Infrastructures
  • Web Design Tools I: HTML, XTL, Java, etc.
  • Web Design Tools II: Plugins and Multimedia
  • Personalization, Persuasion, and Related Design Strategies
  • Web Design Trends: Preparing for the Future

 eBusiness Marketing

  • eMarketing Strategies and Options
  • eMarketing Resources
  • Encouraging Customer Participation
  • Creating Online Communities
  • Customer Service and Marketing

 eBusiness Infrastructures

  • Ecommerce Industry Structures
  • Alliances, Partners, Outsourcing
  • Portals and Search Engines
  • Governmental Structures and Resources
  • Keeping Track of Innovations and Changes

Click here for Course Demo

Course Fee: $1,995

To register, or for more information, contact the Division of Extended Learning at 1-800-NAT-UNIV ext. 8600